Logo mark for Press on Market, a local coffee shop in Louisville Kentucky. Press approached me with the goal in mind to create a brand that was recognizable by it's mark and color. Because Press is an espresso bar we wanted to stay away from all things french press, so I came up with the solution to highlight the tamp. The tamp is what you use to "press" the espresso into the porta filter. Press loved the solution and my interpretation of it. The rest is history!